"eMarketing: The Essential Guide to Online Marketing" is a course intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copy-writing, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management.

This course use following Open Education Resource released under a Creative Commons Attribution 4.0 License:

  • eMarketing - The Essential Guide to Online Marketing by Rob Stokes, Saylor Academy used under a CC-BY 4.0 international license.
  • Download this book for free at http://open.bccampus.ca
  • Rob Stokes, Saylor Academy (2016). eMarketing - The Essential Guide to Online Marketing. Vancouver, British Columbia, Canada: BCcampus. Retrieved from https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/